Guide to installing Google Tag Manager (GTM), tracking form submissions and button clicks, and testing and debugging.

RegEx is an easy to learn and amazingly useful tool for SEO. If you are working in web data analytics, it will be a great time saver.

Google Sheets functions and formulas to help digital marketers work efficiently.

From automating Google Analytics reporting to analyzing A/B tests, R offers a blue ocean of uses for digital marketing.

How to create customer surveys, analyze the results, and draw conclusions.

Google Analytics 4 (GA4) was first released in October 2020, and Google has added several updates this year already.

How to forecast the organic traffic from SEO, using regression analysis.